Motorola Travel Incentive boosted awareness and motivation
Motorola wanted to generate a strong association between the travel reward, which had already been announced, and direct sales team performance.
Drumfish created high impact and vibrant communications that increased the awareness of the travel incentive and created energy amongst the direct sales team.
We delivered various monthly communications with a strong focus on the individual.
Within limited budgets this highly visual communications programme increased levels of engagement and created a clear link between performance and reward.
The sales team achieved, what had been considered to be, unachievable targets.
