Driving internal engagement for Merrill Lynch
Merrill Lynch was looking to introduce a branded Personal Development Programme across the EMEA organisation that would gain awareness and traction across all divisions. Commitment from individuals to a new focus on career planning was imperative.
Drumfish created Our Business: Your Future, an umbrella brand for all Personal Development activity that clearly demonstrated the benefits to both individual and the business.
The high impact communications campaign, using on and off- line media, generated enthusiastic awareness and delivered a strong and highly targeted focus.
An unprecedented level of sign up to the launch workshops was achieved. The communication created discussion around the organisation and was acknowledged to have had a far greater impact than previous activity.
