COLT incentive drives sales and a passion to succeed
COLT required a platform through which to drive performance, instil a winning culture, and recognise and reward individuals.
We designed and implemented a prestigious, exclusive club for top performers. ‘COLT Inner Circle’ included quarterly recognition, inspirational 5-star annual reward trips, unprecedented access to senior management, personal training, mentoring, and business club membership. Running for three years now, we support the programme through a range of communications including a dedicated website, on- and offline teasers, poster campaigns, brochures and videos.
We created a highly driven, energetic environment and a passion to succeed. In the first year of operation, the 30 members delivered more than £85m incremental revenue, we received 987 nominations in 8 months for top performing support staff, and an average 388 web hits per day.
